Why reduce plastic in packaging?
For a long time, packaging manufacturers favoured plastic: it’s durable, lightweight and protects products well. But its environmental consequences are now well known.
Plastic is largely made from fossil resources. Some plastics are difficult to recycle, or require a lot of energy to do so. Companies are therefore encouraged to rethink their packaging and choose more sustainable materials.
Our teas are associated with nature, plants and wellbeing. For us, reducing plastic waste is therefore an essential step towards more responsible consumption.
Our commitments to reducing plastic use
We’re taking several steps to gradually reduce the amount of plastic in our packaging and gift sets.
Our aim isn’t to replace one material with another. We want to rethink the entire life cycle of our packaging to reduce its overall impact.
We’ve rethought the design of our gift sets
Reducing plastic isn’t just about choosing materials. It also means thinking about how packaging is designed.
Some of our gift sets once had a transparent plastic window that showed what was inside. As part of our eco-design approach, we’ve removed that window and switched to packaging made entirely from cardboard.
This change has several environmental benefits:
- Less plastic used to make the gift sets.
- Easier sorting, because the packaging is made primarily from one material.
- A gift set that’s easier to recycle after use.
- Fewer resources needed to make the different components.
- Less waste at the end of the packaging’s life.
By rethinking our packaging from the design stage, we reduce our impact while keeping our gift sets elegant and high-quality. It’s a process of continuous improvement: we’re always looking for more responsible packaging solutions.
What are the benefits for you as a tea lover?
Less plastic in our gift sets makes a practical difference for you too.
First, you generate less waste after your purchase. Packaging with less plastic is often easier to sort and recycle.
You can then more easily adopt shopping habits that reflect your environmental concerns.
Finally, when you choose a gift set designed with this approach in mind, you give a present that combines the pleasure of tasting tea with a more responsible choice.
More responsible gift sets for every tea moment
Reducing plastic in our Kusmi Tea gift sets reflects our commitment to keep improving. Making better use of materials, choosing recyclable solutions and designing packaging with its impact in mind: every change brings us closer to more responsible packaging. It’s part of a wider shift in shopping habits, where quality, the pleasure of tea and care for the environment now go hand in hand.
The recyclable 100 g metal tin: a lasting alternative to plastic packaging
Our 100 g metal tin is a key part of the Kusmi Tea range. Its iconic design is instantly recognisable, and its ability to preserve tea and be recycled makes it a lasting solution too.
Unlike some single-use packaging, it’s designed to last. It protects the tea from moisture, light and air, preserving the aromas of our blends. Its sturdy design also makes it easy to reuse every day.
Packaging designed to be reused
Once you’ve finished the tea in your first tin, the 100 g metal tea tin can have many more uses. You can fill it with new teas, herbal infusions or spices, or use it to store small everyday items. Reusing it directly reduces waste and supports a circular economy.
By encouraging reuse, we reduce our reliance on disposable packaging, with a container that’s both attractive and practical.
Refills to cut down on packaging even further
This approach makes even more sense with our refillable formats. Keep your metal tin and fill it again with our tea refills. That way, you extend the life of the packaging and reduce the raw materials needed to make new containers.
Discover Kusmi Tea loose-leaf teas and refills>
By combining a recyclable metal tin with refills, we’re taking a more responsible approach to enjoying tea, while keeping the premium experience that is our signature.